Reposition & Relaunch

Why repositioning works

Most unfinished products aren't broken; they're aimed at nobody in particular. Narrowing the customer usually raises perceived value faster than adding features.

What we look at

• The single repeated task the product removes
• Who feels that task most expensively
• Whether the name matches that buyer
• Whether the revenue model fits how that buyer already pays
• What must be finished before anyone can pay

Then choose a pathway

Repositioned projects usually route into one of three outcomes: sell to an industry operator, hand to an operator who already has the audience, or finish it yourself with funding.